CUSTOM STRATEGY · FIXED PROJECT FEE
The strategy behind the conversations you need.
$15,000 · Defined project scope
When the stakes are bigger than one account or one message, you need more than clever outreach. You need a clear picture of who matters, why they’d engage, which approaches are worth testing, and how your team should act. I build that plan with you.
An implementation-ready access strategy your team can put to work.
I review each inquiry personally. If there’s a fit, I’ll send a link to schedule a 15-minute conversation.
What you receive.
- A buyer and stakeholder decision map covering who to reach and why they might care.
- Three to five prioritized strategic access plays, with rationale, prerequisites and risks.
- Positioning and message direction, with sample openings.
- A practical testing plan with realistic measures.
- A prioritized execution plan with owners and metrics.
- A written Blueprint and one walkthrough and handoff session.
- One consolidation round of clarifications.
What I need from you.
- Your commercial objective, and the value of a good deal.
- The accounts, buyers or markets that matter.
- What you’ve already tried.
- Existing materials and positioning.
- One point of contact who can make decisions.
I review each inquiry personally. If there’s a fit, I’ll send a link to schedule a 15-minute conversation.
The Blueprint begins with an inquiry, not a checkout. Scope is agreed together before work begins.
What’s excluded.
- Running or operating campaigns.
- Buying or supplying prospect data.
- Making introductions.
- Building technical infrastructure.
- Hiring or managing your sales team.
- Legal or compliance assurance.
- Any guarantee of replies, meetings or sales.
Questions.
Why pay for strategy when AI can draft the emails?
Drafting was never the bottleneck. The reason someone would want to reply is.
What do we need to provide?
The short list under “What I need from you” above. In plain terms: your commercial goal, the accounts or markets that matter, what you have already tried, your current materials, and one person who can make decisions.
Who executes the plan afterward?
Your team, by design. Implementation help is a separate engagement if you want it.
Can we hire you for implementation?
Yes. It is scoped separately as Implementation & Advisory.
Do we need to be a large company?
No. The value of the opportunity matters more than company size.
Will you discuss our work publicly?
No, not without express permission.