GTM Engineering Services

Introduction

Welcome to GTM Engineering Services ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website gtmengineering.com (the "Site") or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out forms on our Site (including contact forms, consultation requests, and newsletter sign-ups)
• Schedule a consultation or audit through our booking system
• Download resources such as our GTM Playbook
• Communicate with us via email, phone, or other channels
• Engage with our services as a client

The personal information we collect may include:

• Contact Information: Name, email address, phone number, company name
• Business Information: Job title, company size, funding stage, industry
• Communication Data: Records of correspondence and consultation notes
• Payment Information: Billing address and payment details (processed securely through third-party payment processors)

Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and usage, including:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: See our Cookies section below

How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Deliver the consulting, implementation, and support services you request
• To Communicate: Respond to inquiries, schedule consultations, and provide customer support
• To Send Marketing Communications: Share newsletters, case studies, and relevant content (with your consent)
• To Improve Our Services: Analyze usage patterns to enhance our Site and service offerings
• To Process Transactions: Handle payments and billing for our services
• To Comply with Legal Obligations: Meet regulatory requirements and respond to legal requests
• To Protect Our Rights: Enforce our terms of service and protect against fraud

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: Third-party vendors who help us operate our business (e.g., email marketing platforms, payment processors, scheduling tools, CRM systems)
• Business Partners: Trusted partners who collaborate with us on service delivery, subject to confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us explicit permission to share your information

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. Cookies are small data files placed on your device that help us:

• Remember your preferences and settings
• Understand how you use our Site
• Improve your browsing experience
• Analyze Site traffic and performance
• Deliver relevant marketing content

Types of Cookies We Use

• Essential Cookies: Required for basic Site functionality
• Analytics Cookies: Help us understand how visitors interact with our Site
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.

Third-Party Services

Our Site may use third-party services that collect information, including:

• ConvertKit: Email marketing and newsletter management
• TidyCal: Appointment scheduling
• Google Analytics: Website traffic analysis
• Payment Processors: Secure transaction handling

These third parties have their own privacy policies governing how they use your information. We encourage you to review their policies.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

• The nature and sensitivity of the information
• The purposes for which we process the information
• Applicable legal, regulatory, or contractual requirements
• Our legitimate business interests

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information (subject to legal obligations)
• Right to Restrict Processing: Request that we limit how we use your information
• Right to Data Portability: Request a copy of your data in a machine-readable format
• Right to Object: Object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Withdraw consent for processing based on consent at any time

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Marketing Communications

With your consent, we may send you marketing communications about our services, case studies, and industry insights. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at the email address below
• Updating your preferences in your account settings

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages.

Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected information from a child, we will delete it promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we implement appropriate safeguards to protect your information in accordance with this policy.

Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email (if you have provided your email address)
• Post a notice on our Site

We encourage you to review this policy periodically to stay informed about how we protect your information.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR). Our legal bases for processing your information include:

• Consent: Where you have given consent for specific processing activities
• Contract: Where processing is necessary to perform a contract with you
• Legitimate Interests: Where processing is in our legitimate business interests and does not override your rights
• Legal Obligation: Where processing is required by law